Transcreation

THINK. FEEL. TRANSLATE.

Where translation seeks to be accurate and preserve the meaning of your words, transcreation seeks to preserve your marketing and branding. Your copy is recreated to carry the same underlying message, tone of voice, images and emotions to your target audience.
  • Slogans
  • Print advertisements
  • TV
  • Radio
  • Landing pages
  • Brochures
  • In-store collateral
  • Catalogues
  • Product names and packaging
  • Content marketing

Client case study

SEPHORA

Scope

Sephora is a leading chain of cosmetics, skincare and fragrance stores with a worldwide presence.

Challenge

Sephora was opening its first store in Brazil and needed translations for several print ads, as well as for merchandising guidelines, catalogues and windows, among other documents. My partner, Maria Garcia, and I studied their needs and were able to offer them personalized services, which included transcreation, working closely with their marketing department to achieve the right tone of voice.

Results

A successful 2-year partnership with Sephora for the transcreation of slogans and taglines, in-store displays, windows and packaging copy for various cosmetics brands such as Oscar Blandi, Stila, Urban Decay, Peter Thomas Roth, St. Tropez, Alterna, Make Up For Ever, etc. We also translated and localized catalogues and other advertising materials.